My Mission at Fab Brows
Hi, I’m Amelie, and at Fab Brows, I’ve always believed that the word “beauty” is meant to feel simple, not time-consuming or overwhelming. My mission here has always been to make products that create quick, natural results. From brows to lashes, everything I offer here is made to bring out your best features and simplify your beauty routine.
Because when beauty feels easy, confidence just comes naturally.
How It All Started
Fab Brows began with a moment of discovery.
While traveling through the UK, my husband Liam and I were introduced to an original brow kit that immediately stood out. With one quick application, brows were reshaped, facial features looked lifted, and confidence visibly changed. The transformation was instant and powerful. We realized this was more than just makeup. It was a confidence boost that women could feel right away.
We knew American women deserved that same experience. So in 2014, Fab Brows officially launched in the United States after securing exclusive distribution rights.
Even before Fab Brows existed, Liam and I had decades of hands-on beauty experience. Since the 1990s, we have travelled across the U.S., performing live beauty demonstrations and building genuine, face-to-face connections with women nationwide. That deep understanding of what women actually want from beauty products made the impact of Fab Brows immediately obvious.
Our first Fab Brows booth debuted at U.S. trade events, and the response was incredible. Women walked away feeling polished, uplifted, and confident, often amazed by how quickly their brows transformed using the Fab Brows brow kits. The ease, results, and confidence spoke for themselves.
What began as one woman at a time walking away from a trade booth feeling more confident quickly turned into something bigger. As word spread, we grew into a digital first beauty destination, giving women across the country access to the same quick, polished, and flattering brow results through our website, Amazon, and social platforms such as Facebook, Instagram, and TikTok.
Even as we expanded, we’ve stayed true to our roots. Authenticity and family values continue to guide everything we do. Over 20 talented women still travel nationwide, demonstrating our products live and delivering instant, visible results. In 2019, Laurie joined to lead digital development, while Morgan oversees shipping operations and Jessica supports us through administrative and PA roles, helping us maintain the close-knit foundation of our brand.
From one hero eyebrow makeup kit, Fab Brows has grown into a curated range of beauty essentials. Each product we offer you, from eyebrow stencil kits to finishing brow and lash pieces, is designed to look natural, last all day, and keep you feeling confident wherever life takes you.
I’ve always believed that beauty should be easy, effortless, and empowering. That belief continues to shape every product we have today.
We promise beauty solutions that work for real life and make you feel fabulous every day.
